Welcome to another Confident Expert Mastermind Student Spotlight!

In these short interviews, you will learn about one of our wonderful students, the services they offer, and why they joined the program. You’ll get an inside look at how the program is helping them build their business.

Meet Ally Berthiaume

When I joined The Confident Expert™ Program, I needed help pivoting my business exclusively towards book coaching and ghostwriting with confidence. I needed clarity around my messaging and a winning top-down strategy that would allow me to look at my business from every angle like a true CEO.

For the first time since going into business for myself, I better understand how financial goals, marketing plans, messaging strategies, the customer journey, and service offerings all work together as a finely oiled machine. Before these things lived in silos, only loosely connected. I felt like I was throwing stuff at the wall and seeing what stuck.

Now I recognize the thing that was missing was someone to tie all of these pieces together, showing me how they work, and then supporting me as I’ve integrated and applied this understanding to my business. Beyond this, and perhaps most importantly, I’ve begun to grasp how to look at my business through a lens of joy. I’m actively working on creating a business centered around my lifestyle values, rather than creating a life centered around my business. 

As a result of working with Shannon & Amy in this program, I’ve raised my rates and learned how to stand more confidently at those prices. I’ve leaned more into my Content Personality® type for marketing, and I’ve developed stronger and more effective messaging. I’ve identified my mission, vision, and purpose with specificity. I now see how the various departments in my business, sales, marketing, client fulfillment, etc. work together. I’ve expanded my way of thinking and being inside my business and feel more powerful as the CEO, leader, and visionary of my business. 

If you want to level up your business, take the reigns back on your life, and truly get both the 30,000 foot-view of your business and the close examination of what’s working and not working, enroll in The Confident Expert™ Program. Now is the time for you to shine and your business to thrive!    

~ Ally Berthiaume, Book Coach & Ghostwriter

Join us! Enrollment for The Confident Expert™ Program is open. We’d love to help you create marketing that feels REALLY GOOD to you and your ideal clients, and a business that gives you more time and financial freedom.