Don’t have enough qualified leads reaching out to work with you? ❤ It’s time to create JOYFUL marketing that attracts an abundance of your perfect-fit clients. ❤

If marketing, sales, and social media has been “the thing” that’s held you back from landing more clients, we are so glad you found us.

In this one-of-a-kind program, we teach you how to put a joyful client attraction strategy in place, so that you create that world-class, profitable business you’ve been dreaming about!

We only teach organic and joy-based growth strategies (no ads).

What’s included in The Confident Expert™ Program?

On-Demand Content & Training Modules (see content topics below)

Monthly Live Marketing and Sales Clinics 

Monthly Live Tools and Tech Training
(Go behind the scenes of Shannon’s online biz!)

Monthly Live Power Hour with Shannon 

Quarterly Live Marketing Strategy Circles and WorkSprints

Online Community to Collaborate with Your Colleagues

1:1 Coaching with your Personal Accountability Coach (Yes! You get a private coach to support you as you learn and grow.)

Click the plus signs below to explore the program modules.

Month 1: Joyful marketing is here.
Let’s dive in and get you orientated to the joyful side of things!

  • Program Orientation
  • Create your 90 Day Marketing Strategy
  • Learn the art of Invitation Selling
  • Design Your Energetic Access Map
Month 2: It's time to sell your programs and services.
Let’s sign you some new clients!

  • Sales Accelerator Challenge
  • Sales Workshop and Role Play Practice
  • Love your Leads Workshop
  • Time Mapping Workshop
Month 3: Fine-tune your success.
Let’s take a look at what’s working, what’s joyful, and what needs adjusted.

  • Craft Stories That Sell
  • Write Direct Offer Content
  • Explore your Content Personality™
  • Let Your Intuition Be Your Guide in Business
Month 4: Rinse and repeat.
Congrats! You are in the homestretch. From here, it’s fine-tuning, rinsing, repeating, and shifting the thing energetically that need to be shifted. You got this!

  • Evaluate your 90 Day Marketing Strategy
  • Continue using the Joyful Marketing strategies you love
  • Continue Invitation Selling, hosting sales calls, and signing clients
  • Explore bonus workshops and trainings
  • Graduation Celebration and Next Steps Call

A Message From Your Joyful Marketing Strategist and Biggest Cheerleader

“There’s nothing like this program out there.” I continue to hear this from my students, and I must say, that makes my heart sing! I have intentionally built an online marketing and sales coaching program that is like nothing else on the market. If you want to discover how to market and sell from a place of joy, intuition, and integrity, you have found the right community.

It’s an absolute honor to work with my students and help them develop a marketing and sales strategy that brings them joy and revenue! The live trainings, marketing and sales clinics, and deep conversations help our students connect more deeply with their business, clients, and peers. When you are deeply connected in this way, and have access to quality a “tried and true” methodology built specifically for online coaches and consultants, magic happens!

I hope to see you on the inside!


A little bit more about Shannon…

M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz—and specifically is known around the globe for her Joyful Marketing Methodology. She works with online coaches and consultants—teaching them how to market and sell from a place of joy and intuition first—and build a profitable business that includes abundant time off.

A sought after expert in the world of joyful marketing and online business strategy, Shannon is known as the creator of the Content Personality™️ Wheel. She has founded both The Confident Expert™️ Program and The Joyful CEO™️ Mastermind, where she champions and rallies coaches and consultants to build the business and lifestyle of their dreams.

Shannon has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, and NBC. She is a world-renowned Joyful Business Growth Strategist with over 25 years in award-winning curriculum design and is a master trainer and teacher. She is committed to ongoing philanthropic work to bring housing, fresh food and water sources, and medical care to those who do not have access. When she is not speaking and teaching globally, you will find her reading fiction, snuggling her cat, traveling the world, and hanging with the love of her life.

Happy Student Testimonials

Shannon loves her clients. She wants them to succeed. She will notice if you start lagging off, and Shannon will come find you. 🙂 She’s present—and she is as excited about your business and you are! She will not let you fail. The Confident Expert Program has changed our business—and our lives.

Pam & Amy

What I would tell my colleague if they were looking at this messaging, marketing, and selling program is that it’s an extremely high touch experience. Since joining the Confident Expert Program, one of the first things Shannon and I did was just get rid of a whole bunch of stuff. But on the way she kept asking me: “What is the most impactful and what do you most enjoy? What really drives you?”

I realized that private coaching was draining me, and I ultimately just wanted to move to group coaching. We really got to the essence of what I do—and we made it even simpler for my future clients to understand how I can help the. Everybody is happy! Shannon is not just the only coach in the program, there are other team members who have expertise—and they are all trusted advisors.

Quanisha Green

My favorite thing about the Confident Expert community is that when I have a question, or I feel stuck, or I am blocked in a certain area, I can check in with that group and say, “Where am I going? What’s the direction? Am I doing something wrong?” And they will give me honest feedback, which really can help me get unstuck. I don’t find a lot of other groups will offer that kind of collaboration that we have with each other. And everybody does such a good job at keeping it, just, it’s very professional. It’s very high level, but really because we all embrace your values. It’s important that we really love on each other. And so it’s super cool. It’s very, very supportive, which I think we all need.

Susie Schaefer

If you’ve got questions, we’ve got answers!

Here’s some of the most frequently asked questions.

Who is the best candidate for The Confident Expert™ Program?
  • You are excited to grow a business that fits your lifestyle values–your way, your terms!
  • You are an established coach/consultant currently serving clients, and you have testimonials that show the results your clients receive from working with you.
  • You have an active website.
  • You have an existing 1:1 or group coaching program you are currently using with your ideal clients.
  • You are intelligent, resilient, creative, and ready to simplify your marketing, attract more clients, and make more sales.
What's the vibe on the inside?

This program is NOT a get-rich quick program, another theory course with little value, or a prescribed formula for success. It IS a program with deep value and top-notch curriculum, which provides you the opportunity to market your business from a strategic, joyful place (#JoyfulMarketing) and grow your client base, audience, and income in a natural, organic, and sustainable way. It’s about mindset shifts, feel-good marketing strategy, and a community who is here for you and will support your growth and cheer you on every step of the way. If you are looking for get-rich-quick results and more “prescribed plans and formulas”, this is NOT the program for you.

What kinds of coaches and consultants are in this program?

All kinds! We have many different types of coaches and consultants here: leadership, health and wellness, business, marketing, productivity, writing, creativity/art, marriage/relationship, life, and financial…just to name a few.

How long is the program?

This program is 4-months long. You will learn, implement, build powerful relationships, and grow the coaching and consulting business you have been dreaming of. Let’s do this!

What’s included in The Confident Expert™ Program?
  • On-Demand Content & Training Modules 
  • Monthly Live Support: Marketing Clinic, Sales Clinic, Tools and Tech Training*, Power Hour with Shannon**
  • Quarterly Live Support: Marketing Strategy Circles and Group WorkSprints 
  • Online Community to Collaborate with Your Colleagues
  • 1:1 Coaching (You’ll get a private coach to support you in taking your brand to the next level!)

*Shannon takes you behind-the-scenes of her biz each month in an interactive training about how to manage and grow a strong six-figure online business. She teaches you the tools and tech she uses and helps you understand how to keep your growing business organized and efficient!

**In this monthly mastermind, you will explore the energetic aspects of sales and marketing, as well as get help with your most pressing questions. 

How is this program different from other marketing and business development programs?

The Confident Expert Program is a one-of-a-kind, hands-on, results-driven program. It combines the power of on demand modules that help you start signing more clients NOW, as well as a mastermind, community, and implementation support. Our number one priority is to help you start marketing from a place of joy and making sales. You have a 1:1 accountability coach, as well as the brilliance of the collective. We are here to help you every step of the way–and this tight-knit community has your back. We focus on #JoyfulMarketing here, so that means no more slimy, sleazy sales tactics or hyped-up, bro marketing that rarely works. While most programs focus on marketing, or sales, this program blends both together. You know why? Marketing and sales go together! They are the lifeline of your healthy, joyful, sustainable business.

How much time do I need to commit to the program?

We recommend you allot up to 2 hours each week to attend events (like trainings and clinics) and work on the curriculum. You’ll also want to allot 1 hour per week to implement what you are learning. Of course, this program is built in a way that you only need to attend and spend time on the things that will support YOUR current marketing and selling goals.

Who is teaching the program content?

M. Shannon Hernandez leads a variety of the events, and other monthly events are led by Amy Hager, your 1:1 program coach. We can’t wait to work with you in a blended group/1:1 setting that is helping our students achieve impressive results.

Can I hear from students who are in the program/have completed the program?

Yes you can! We have a full roster of Case Studies and Testimonials, both in video and written format, on the Happy Students page. Feel free to listen in and get to know us!

Can I talk to someone to make sure this program is a great fit for me?

You bet you can! We value integrity and helping coaches and consultants make great choices. This means we work with you to determine the next best step for where you are right now. During your strategy call, we will help you determine what you need next to grow your business.

What is the tuition?

The tuition for this program is $1250 per month for 4 months.

Is there a money-back guarantee?

No. Our program isn’t like other programs or trainings you have taken. You are here because you want a joyful approach to marketing and selling. You want a community, a group vibe, and 1:1 support. Your results are drastically affected by your commitment and willingness to play full out, go all in, be coachable, and remain consistent. We only want coaches and consultants who are 100% committed to staying the course and achieving their goals. We are community who believes that #TogetherWeRise. We are here to help you succeed–if you do the work.

What do you mean marketing can be joyful and fun?!?

Haha. Yup, welcome to the Joyful Marketing hangout. If it ain’t fun, we ain’t doin’ that shit!